Always.
A big fan of women, isn’t it? We’ve seen it in its ads, its vision/mission, etc… But this is taking it to a whole new level: from just business to customer support.
By showing support to girls, it’s reached a special place in women’s hearts. A lot of them have been sharing this video. That way, not only has Always advertised its brand, but it’s also built a better brand image and better customer relations. Although it’s not a new subject, hashtag #LikeaGirl is still a circulating one, and this post is enough proof!
Girls are just as fit and capable as boys are, particularly during puberty — a stage of life that is extremely important to Always and its women’s products.
Always has not only acknowledged its audiences and the challenges facing them, it’s also given them an alternate truth – a better one, in which they can be themselves freely – while still being loyal to its own concepts. It’s given something more than material products to women – even the women who don’t use its products! I’m sure the efforts are deeply appreciated. Great job, Always!
Y. Al Nayal 